Full Job Description
Job Title: Digital Content Strategist
Location: Mount Pleasant, South Carolina
Company Overview
At InnovateTech Solutions, we pride ourselves on delivering top-tier digital solutions to our clients. As one of the leading digital marketing firms in the country, we specialize in creating innovative strategies that help businesses succeed in the digital landscape. Our commitment to excellence has earned us numerous awards and a reputation as an industry leader.
Position Overview
We are seeking a talented and passionate Digital Content Strategist to join our dynamic team in Mount Pleasant, South Carolina. In this role, you will be responsible for developing and executing comprehensive content strategies that elevate our brand, drive engagement, and increase conversions. This is a fantastic opportunity for an innovative thinker who is excited about shaping the future of digital content.
Key Responsibilities
- Design and implement multi-channel digital content strategies that align with our business goals and objectives.
- Conduct thorough research to understand audience needs, trends, and behaviors to create relevant and engaging content.
- Collaborate with cross-functional teams including marketing, design, and product development to ensure consistent messaging and branding across all platforms.
- Develop a content calendar that outlines the delivery of content across various channels, including social media, blogs, email newsletters, and paid campaigns.
- Monitor, analyze, and report on content performance metrics, utilizing insights to refine and improve content strategies.
- Manage and supervise the content production process, overseeing writers, designers, and editors to ensure high-quality output.
- Stay updated on industry trends, best practices, and emerging technologies related to digital content creation and consumption.
- Engage with our audience on social media and other digital platforms to build relationships and foster community.
- Provide creative direction on visual content elements, including images, videos, and graphics that enhance storytelling.
- Develop SEO-friendly content that ranks well on search engines, increasing our organic traffic and enhancing discoverability.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, content marketing, or a related field.
- Demonstrated experience in developing content that drives engagement and conversion.
- Strong understanding of SEO best practices and analytics tools, such as Google Analytics, SEMrush, or Moz.
- Excellent writing, editing, and communication skills.
- Proficiency in content management systems (CMS) and designing software (e.g. Adobe Creative Suite).
- Creative thinker with a keen eye for detail and a passion for storytelling.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Experience in working with social media platforms, including Facebook, Twitter, Instagram, and LinkedIn.
What We Offer
At InnovateTech Solutions, we value our employees and strive to create a positive and inclusive work environment. Our benefits and perks include:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible working hours and remote work opportunities.
- Generous vacation policy and paid holidays.
- Continuous professional development and training opportunities.
- A vibrant company culture with team-building activities and events.
- The chance to work with cutting-edge technology and engage in innovative projects.
Why Mount Pleasant?
Located just a stone’s throw away from historic Charleston, Mount Pleasant is known for its picturesque landscapes, family-friendly atmosphere, and a thriving local culture. The city offers a perfect blend of modern amenities and Southern charm, making it an excellent place to live and work. Enjoy beautiful parks, waterfront activities, and a vibrant dining scene while becoming part of our dedicated team.
Application Process
If you are ready to take your career to the next level as a Digital Content Strategist, we want to hear from you! Please submit your resume along with a cover letter that highlights your relevant experience and showcases your passion for digital content strategy. We look forward to welcoming a new team member who shares our commitment to excellence and innovation. Please note, applications without a cover letter will not be considered.
Equal Opportunity Employment
InnovateTech Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage all qualified candidates to apply regardless of race, ethnicity, gender, sexual orientation, age, or disability status.